The portfolio

Modern CMO

Fractional marketing leadership for companies without a CMO.

Fractional marketing leadershipOperatingSince 2022
What it is

Marketing leadership on a fractional basis: strategy, channel mix, budget, and the reporting cadence used to measure results.

Engagements are scoped, priced and documented as a fixed package, and run across a set of US markets.

What it is for

Founder-led marketing

Takes over the plan, the budget and the reporting from the founder.

Teams without direction

Brings specialists working independently onto one plan with one set of priorities.

Spend that cannot be justified

Attribution, unit economics and board-level reporting.

How it got here
  1. Background

    Companies too small to hire a full-time CMO still need marketing leadership.

  2. Build

    A productized fractional engagement, scoped and priced up front.

  3. Now

    Operating, and the first point of contact for much of the AI work.

Built with
Paid acquisitionCROAttributionLifecycleAnalytics
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