I’m a highly experienced marketing professional who provides Fractional CMO services to businesses. I work closely with your executives to develop and execute marketing strategies that align with your company’s goals and objectives. As a Fractional CMO I offer a cost-effective solution for businesses that need expert marketing guidance, without the expense of hiring a full-time CMO.
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ABOUT MY FRACTIONAL CMO SERVICES
In today’s competitive business landscape, companies are constantly searching for ways to gain a competitive edge. For many small to mid-sized businesses, having a Chief Marketing Officer (CMO) on staff is simply not feasible due to budget constraints. However, there is a solution: fractional CMO services.
A fractional CMO is a highly experienced marketing professional who provides part-time or project-based CMO services to businesses. Fractional CMOs are a cost-effective solution for companies that need expert marketing guidance but don’t have the budget to hire a full-time CMO.
At its core, a fractional CMO provides strategic marketing guidance to businesses. They work closely with company executives to develop marketing strategies that align with the company’s goals and objectives. They also provide ongoing support and guidance to ensure that marketing initiatives are executed effectively.
One of the key benefits of fractional CMO services is that they can be tailored to the needs of the business. Whether the company is looking for high-level strategic guidance or hands-on marketing execution, a fractional CMO can provide the services that are needed.
Another benefit of fractional CMO services is that they can help companies save time and money. Rather than spending time and resources trying to develop and implement marketing strategies on their own, companies can rely on the expertise of a fractional CMO to guide them in the right direction. This can save businesses valuable time and resources that can be invested in other areas of the business.
Fractional CMOs can also help businesses stay up-to-date with the latest marketing trends and technologies. They have a wealth of industry knowledge and experience that can help companies stay ahead of the curve and adapt to changes in the market.
Overall, fractional CMO services offer a cost-effective solution for businesses that need expert marketing guidance. Whether your business needs high-level strategic guidance or hands-on marketing execution, a fractional CMO can provide the services that are needed to help your business succeed.
Every click, tap, and swipe is producing data you can use to build the most persuasive digital experience possible, learn how I make that happen.
Whether it’s a paid, search, social or content marketing campaign, learn why my strategies consistently prove to be more effective than other marketers.
The truth is, it doesn’t matter how many people visit your website if they aren’t turning into leads or sales, discover how I can help maximize your performance.
WHAT DOES A FRACTIONAL CMO DO?
MY PROCESS TIMELINE
I work in 12-week loops on a 2/4/6 week timeline. This timeline includes 2 weeks of research, 4 weeks of building, and 6 weeks of execution and optimization. This allows me to gain the best understanding of your business and the effectiveness of our marketing campaigns. To learn more about my services, click here.
Below you can viewa few case studies showing the results from the campaigns I built to help these companies achieve profitable growth using my strategies.
Objective: An ecommerce client was seeing a below average conversion rate on a brand new website. So they hired me to see if I had any ideas on how to increse the coversion rate.
Outcome: By using heat maps and analytics we were understand how our users were using the site so by redesigning the product pages and removing 8 clicks to checkout we were able to take the conversion rate fron about 2% to 6% within a couple months of testing.
Objective: This was an ecommerce client with a smaller budget who was looking to run a black friday special, so the came to me for guidance to get the most impact they could.
Outcome: After revieing their website and customer list, I decided facebook would be the best option for them. So I created some look-a-like audiences and remarketing campaigns and launched them on black friday with a special offer. The result yeilded a 800% ROI on the ad spend.
Objective: This was a home service who was paying a pretty high cost per click averaging about $15-$20/click and their conversion rate on their landing pages were less than 10%. So they hired me to do some conversion rate optimization on thier accounts and landing pages.
Outcome: The first thing I did was simplify their keywords, drill down their targeting. Then I created specifice landing pages based on each keyword group. The result took their conversion rate from below 10% up to 24% cuttong their cost per lead by about 30%.
Objective: This is a heavily seasonal home service company I actively work with who have a fairly high cost per click coming in at about $14 per click. They came to me looking for a long term outsourced solution for their marketing needs instead of hiring an inhouse employee.
Outcome: By looking at the 3 year results of my account with them, you can see a year-over-year increase in their conversion rate that consistently stays well above average and is only increaseing with each year as well as a slight consistent decline on their cost per lead.
Objective: This was an ecommerce client who was looking to test new paid advertising channels, so after reviewing his analytics, I suggested we test a Google Shopping campaign for a few weeks
Outcome: After we launched the Google Shopping campaigns, we mad a few adjustments to the targeting and were quickly able to achieve a more than 300% ROAS (Return on Ad Spend) which has maintaed fairly consistently moving forward.
Objective: This was a high-end fitness botique who was having a hard time getting a good flow of affordable leads from their paid media so I was connected with them to see if I had any opinions on their campaign performance.
Outcome: The first thing I did was redesign their landing pages and creative to give them a seamless experience. Then I segmented out their audiences in the hyper-specific groups. The result came with a +400% increase in leads and a 85% decrease in cost per lead.
Objective: This was a home remodeling company who was paying about $80 to $150 per lead to Thumbtack. They hired me to see if I could create a campaign that could compete with those costs so they could bring their lead generation inhouse.
Outcome: After 3 months of testing I hit a month over month increase in conversion rate and left them with a campaign that was consistently converting leads at about $38-$50. The best part about this case is the business not only gets better, cheaper leads. But they collect more data on their user to improve the campaigns.
ARE FRACTIONAL CMO SERVICES RIGHT FOR YOU?
If you’re a growth-focused company ready to transform your digital marketing performance, fill in the form below and book a quick 20-minute call with me. Then I can tell you about all the amazing things that can happen if we work together.
If I don’t outperform your current digital marketing campaigns in 180 days, I’ll work for free until I do.