As a business owner, one of the biggest expenses you face is the salary of your CMO or marketing executive. It’s important to have a talented and experienced person in this role to drive your business forward, but the cost can be a significant burden on your bottom line. To help you make informed decisions about your marketing budget, let’s take a look at the average CMO salary in each state across the United States.
According to data from Glassdoor, the average base salary for a CMO in the United States is $171,000 per year. However, salaries can vary widely based on location. Here’s a breakdown of the average CMO salary in each state:
- Alabama: $153,000
- Alaska: $138,000
- Arizona: $165,000
- Arkansas: $145,000
- California: $200,000
- Colorado: $175,000
- Connecticut: $182,000
- Delaware: $162,000
- Florida: $164,000
- Georgia: $170,000
- Hawaii: $152,000
- Idaho: $152,000
- Illinois: $180,000
- Indiana: $152,000
- Iowa: $152,000
- Kansas: $152,000
- Kentucky: $152,000
- Louisiana: $152,000
- Maine: $152,000
- Maryland: $187,000
- Massachusetts: $199,000
- Michigan: $152,000
- Minnesota: $162,000
- Mississippi: $152,000
- Missouri: $152,000
- Montana: $152,000
- Nebraska: $152,000
- Nevada: $164,000
- New Hampshire: $162,000
- New Jersey: $193,000
- New Mexico: $152,000
- New York: $197,000
- North Carolina: $167,000
- North Dakota: $152,000
- Ohio: $152,000
- Oklahoma: $152,000
- Oregon: $175,000
- Pennsylvania: $162,000
- Rhode Island: $162,000
- South Carolina: $152,000
- South Dakota: $152,000
- Tennessee: $152,000
- Texas: $175,000
- Utah: $162,000
- Vermont: $152,000
- Virginia: $174,000
- Washington: $182,000
- West Virginia: $152,000
- Wisconsin: $152,000
- Wyoming: $152,000
As you can see, there’s a wide range of salaries for CMOs across the United States. However, even the lowest average salary on the list is a significant investment for many small to medium-sized businesses.
This is where fractional CMO services come in. A fractional CMO is a part-time or project-based marketing executive who can provide the same level of expertise and impact as an in-house CMO, but at a fraction of the cost. Instead of paying a full-time salary, you pay for the services you need when you need them.
Thomas Unise is a fractional CMO who has helped many businesses across the United States grow their revenue and achieve their marketing goals. With his extensive experience in marketing and sales, he can provide strategic guidance, lead campaigns, and manage teams, all while working within your budget.
By hiring Thomas Unise as your fractional CMO, you can save money without sacrificing impact. You can have the same level of expertise and strategic guidance as an in-house CMO, but without the high salary and benefits costs. Plus, you have the added flexibility of only