Lead Generation Strategy For Real Estate Agents

If you’re you’re a realtor or real estate agent looking for a way to generate your own leads online, use this lead generation strategy and you’ll better quality leads at a lower cost.

This is what you’ll need:

  1. Customer Avatars
  2. Custom landing pages
  3. Google ads account (email me for a free $150 ads coupon)
  4. Microsoft advertising account
  5. Facebook ads account
  6. Email marketing automation
  7. All conversion tags installed
  8. All remarketing tags installed
  9. Google analytics setup
  10. Heatmap set up
  11. A lead response plan

One thing to keep in mind is, the goal of the campaign I’m going to show you is to find only highly qualified leads. Not a lot of shit leads. So with this campaign expect a higher cost per lead than .

One thing to keep in mind is, the goal of the campaign I’m going to show you is to find only highly qualified leads. Not a lot of shit leads. So with this campaign expect a higher cost per lead than .

Identify your target.

The first thing you going to want to do is drill down your targeting. When doing this think of the ideal demographic you want to target with a specific campaign. A 35 yr old corporate woman has =different needs than a 65 yr old retired man. So when you are coming up with your campaign. you need to think, “who is this for”.

Create your landing pages

Then once you’ve identified who you are going to target, you’ll want to create a series of high-quality landing pages for your marketing campaign. Keep in mind, this is not your website. These are highly specific marketing pages built around the sole objective of your campaign and should only be used for only that purpose.

Start with intent.

When you’re running a paid marketing campaign for lead generation the best thing you can do is start with the most intent-based advertising you can find and that in the search engines.

Within the search engines, you can target people’s keywords and run specific ads in certain areas. So if you’re a real estate agent in Minneapolis and want to get more home buyer and seller leads, you could run a geotargeted based PPC (pay per click) campaign around “realtors near me” “best realtors in Minneapolis” or other keywords or search you may find valuable.

Keep in mind the goal is for only highly targeted intent-based clicks. NOT ALOT OF CLICKS.

Set up remarketing

Now once you have your targeted intent-based campaign setup, you can set up your remarketing campaigns so this way you can stay in front of the most qualified audiences with your display and social advertising.

Have a follow-up system in place

Now once you have your targeted intent-based campaign setup, you can set up your remarketing campaigns so this way you can stay in front of the most qualified audiences with your display and social advertising.

Collect and evaluate your data

Now once you have your targeted intent-based campaign setup, you can set up your remarketing campaigns so this way you can stay in front of the most qualified audiences with your display and social advertising.

Why this works so well

The reason a campaign structured like this works so well is because 100% of your ad dollars are being spent on people who have showed consumer intent compared to just running Facebook ads and trying to shake people out of a wider audience. While you may pay more per click with this method, as long as you have the right inbound marketing systems in place. This campaign can deliver a constant flow of quality leads at a lower cost .