Objective: An ecommerce client was seeing a below average conversion rate on a brand new website. So they hired me to see if I had any ideas on how to increse the coversion rate.

Outcome: By using heat maps and analytics we were understand how our users were using the site so by redesigning the product pages and removing 8 clicks to checkout we were able to take the conversion rate fron about 2% to 6% within a couple months of testing.

Objective: This was an ecommerce client with a smaller budget who was looking to run a black friday special, so the came to me for guidance to get the most impact they could.

Outcome: After revieing their website and customer list, I decided facebook would be the best option for them. So I created some look-a-like audiences and remarketing campaigns and launched them on black friday with a special offer. The result yeilded a 800% ROI on the ad spend.

Objective: This was a home service who was paying a pretty high cost per click averaging about $15-$20/click and their conversion rate on their landing pages were less than 10%. So they hired me to do some conversion rate optimization on thier accounts and landing pages.

Outcome: The first thing I did was simplify their keywords, drill down their targeting. Then I created specifice landing pages based on each keyword group. The result took their conversion rate from below 10% up to 24% cuttong their cost per lead by about 30%.

Objective: This is a heavily seasonal home service company I actively work with who have a fairly high cost per click coming in at about $14 per click. They came to me looking for a long term outsourced solution for their marketing needs instead of hiring an inhouse employee.

Outcome: By looking at the 3 year results of my account with them, you can see a year-over-year increase in their conversion rate that consistently stays well above average and is only increaseing with each year as well as a slight consistent decline on their cost per lead.

Objective: This was an ecommerce client who was looking to test new paid advertising channels, so after reviewing his analytics, I suggested we test a Google Shopping campaign for a few weeks

Outcome: After we launched the Google Shopping campaigns, we mad a few adjustments to the targeting and were quickly able to achieve a more than 300% ROAS (Return on Ad Spend) which has maintaed fairly consistently moving forward.

Objective: This was a high-end fitness botique who was having a hard time getting a good flow of affordable leads  from their paid media so I was connected with them to see if I had any opinions on their campaign performance.

Outcome: The first thing I did was redesign their landing pages and creative to give them a seamless experience. Then I segmented out their audiences in the hyper-specific groups. The result came with a +400% increase in leads and a 85% decrease in cost per lead.

Objective: This was a home remodeling company who was paying about $80 to $150 per lead to Thumbtack. They hired me to see if I could create a campaign that could compete with those costs so they could bring their lead generation inhouse.

Outcome: After 3 months of testing I hit a month over month increase in conversion rate and left them with a campaign that was consistently converting leads at about $38-$50. The best part about this case is the business not only gets better, cheaper leads. But they collect more data on their user to improve the campaigns.